Archivi Projects - Page 4 of 5 - Aspen and Partners

Esselunga
SpazioBimbi

ESSELUNGA
SPAZIOBIMBI

A tailor-made small-scale format for Esselunga, designed to entertain and educate kids on the importance of healthy nutrition and familiarize them with recycling, sustainability and respect for the environment. An innovative approach that allows children to play and learn, in a fun creative way, leveraging a vibrant mix of digital and analog tools. Featuring the Super Foodies heroes!

CLienT

ESSELUNGA

TAgS

#artdirection
#interactivetechnology
#content
#digitalexperience
#retail
#creativeconcept
#experience

A tailor-made small-scale format for Esselunga, designed to entertain and educate kids on the importance of healthy nutrition and familiarize them with recycling, sustainability and respect for the environment. An innovative approach that allows children to play and learn, in a fun creative way, leveraging a vibrant mix of digital and analog tools. Featuring the Super Foodies heroes!

CLienT

esselunga

TAgS

#artdirection
#interactivetechnology
#content
#digitalexperience
#retail
#creativeconcept
#experience

> BACK TO WORKS <

Coty
Bottega veneta “Illusione”

COTY
“ILLUSIONE” By BOTTEGA VENETA

Two corporate events celebrated the launch of the new ‘Illusione’ fragrances by Bottega Veneta, transforming the classic sales force training model into an experience of deep connection with nature. Emotion and appeal were key elements of the format designed by Aspen to evoke the sensory expression of the two fragrances, through an immersive location and atmosphere inspired by the natural fruity and floral notes of the new essences. Bottega Veneta’s creative flair was also echoed by inviting guests to create sophisticated bouquets fusing the colors, the sensations and the nuances of the two fragrances for him and her.

CLienT

COTY

TAgS

#artdirection
#content
#storytelling
#creativeconcept
#experience

Two corporate events celebrated the launch of the new ‘Illusione’ fragrances by Bottega Veneta, transforming the classic sales force training model into an experience of deep connection with nature. Emotion and appeal were key elements of the format designed by Aspen to evoke the sensory expression of the two fragrances, through an immersive location and atmosphere inspired by the natural fruity and floral notes of the new essences. Bottega Veneta’s creative flair was also echoed by inviting guests to create sophisticated bouquets fusing the colors, the sensations and the nuances of the two fragrances for him and her.

CLienT

coty

TAgS

#artdirection
#content
#storytelling
#creativeconcept
#experience

> BACK TO WORKS <

Coty
Advocacy

COTY
ADVOCACY

The desire to gather with the purpose of celebrating inner beauty, was the sentiment at the core of this project. Much more than a standard professional training for Coty’s salespersons, this event turned out to be a self enhancement moment resulting in a more empathetic and sensitive approach to the selling ceremony. Featuring the world-renowned make-up artists Rajan Tolomei (for Max Factor) and Alessandra Dini (for Rimmel).

CLienT

COTY

TAgS

#artdirection
#content
#experience
#storytelling
#experience

The desire to gather with the purpose of celebrating inner beauty, was the sentiment at the core of this project. Much more than a standard professional training for Coty’s salespersons, this event turned out to be a self enhancement moment resulting in a more empathetic and sensitive approach to the selling ceremony. Featuring the world-renowned make-up artists Rajan Tolomei (for Max Factor) and Alessandra Dini (for Rimmel).

CLienT

coty

TAgS

#artdirection
#content
#experience
#storytelling
#experience

> BACK TO WORKS <

Mulino Bianco
#perdartilmeglio

MULINO BIANCO
#PERDARTILMEGLIO

An interactive experience aimed at sharing Mulino Bianco’s values, commitment, and production processes with its audience. A stimulating, digital driven journey built around respect, quality, and transparency. A firsthand exploration through the company’s vision of Italian taste to reinforce the consumers’ loyalty and trust in the brand.

CLienT

mulino bianco

TAgS

#artdirection
#visualdesign
#interactivetechnology
#content
#digitalexperience
#storytelling
#events
#creativeconcept
#experience

An interactive experience aimed at sharing Mulino Bianco’s values, commitment, and production processes with its audience. A stimulating, digital driven journey built around respect, quality, and transparency. A firsthand exploration through the company’s vision of Italian taste to reinforce the consumers’ loyalty and trust in the brand.

CLienT

mulino bianco

TAgS

#artdirection
#visualdesign
#interactivetechnology
#content
#digitalexperience
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Bcfn
International forum on food & nutrition

BCFN
INTERNATIONAL FORUM
ON FOOD & NUTRITION

To convey the importance of individual consumer action to improve the future prospects of food sustainability and the relevance of the 2030 agenda goals: this was the value content of the brief issued by the BCFN Foundation. In a unique setting, enriched with the Seven Heavenly Palaces installation, the main industry players met for two days with experts, institutions, researchers and international media representatives.
Aspen developed all the content program and worked with Plus+ to organize this 9th edition of the international event on food and sustainability.

CLienT

BCFN

TAgS

#artdirection
#content
#storytelling
#events
#creativeconcept
#experience

To convey the importance of individual consumer action to improve the future prospects of food sustainability and the relevance of the 2030 agenda goals: this was the value content of the brief issued by the BCFN Foundation. In a unique setting, enriched with the Seven Heavenly Palaces installation, the main industry players met for two days with experts, institutions, researchers and international media representatives.
Aspen developed all the content program and worked with Plus+ to organize this 9th edition of the international event on food and sustainability.

CLienT

BCFN

TAgS

#artdirection
#content
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Mulino Bianco
35° Compleanno

MULINO BIANCO
35° COMPLEANNO

The values and the emotional heritage that Mulino Bianco has built over the years were the driving force behind a year-round activation involving both online and offline touchpoints. This full-year of celebration included a focus on product highlights, a fidelity program, and an “instant win” contest tied to the purchase. As a prize, the winning families were invited to the mill from the brand’s first commercials, the Mulino delle Pile, for a week of excursions and activities in a captivating location immersed in nature.

CLienT

mulino bianco

TAgS

#content
#storytelling
#events
#creativeconcept
#experience

The values and the emotional heritage that Mulino Bianco has built over the years were the driving force behind a year-round activation involving both online and offline touchpoints. This full-year of celebration included a focus on product highlights, a fidelity program, and an “instant win” contest tied to the purchase. As a prize, the winning families were invited to the mill from the brand’s first commercials, the Mulino delle Pile, for a week of excursions and activities in a captivating location immersed in nature.

CLienT

mulino bianco

TAgS

#content
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Barilla
Cucina Barilla

BARILLA
CUCINA BARILLA

The launch of a new strategic format in which the Cucina Barilla’s gourmet recipes discover a truly unique ingredient: the audience participation. With an engaging full-day program marked by a variety of tasting sessions from breakfast to dinner. A dynamic initiative to demonstrate how the quality of the product is elevated through the taste and creativity of each person.

CLienT

BARILLA

TAgS

#artdirection
#visualdesign
#content
#digitalexperience
#storytelling
#events
#retail
#creativeconcept
#experience

The launch of a new strategic format in which the Cucina Barilla’s gourmet recipes discover a truly unique ingredient: the audience participation. With an engaging full-day program marked by a variety of tasting sessions from breakfast to dinner. A dynamic initiative to demonstrate how the quality of the product is elevated through the taste and creativity of each person.

CLienT

BARILLA

TAgS

#artdirection
#visualdesign
#content
#digitalexperience
#storytelling
#events
#retail
#creativeconcept
#experience

> BACK TO WORKS <

NestlÉ
health science

NESTLÉ
HEALTH SCIENCE

NEStlÉ
HEALTH SCIENCE

Aspen collaborated on a special project in the pharmaceutical supplements field, with direct input from Nestlé Health Science, the first of a new generation of companies specializing in health sciences. Based on the principle ‘health starts with food’, our team designed a series of medical and scientific tools for two of the leading brands in the company’s portfolio.
Aspen shaped POP materials for Pure Encapsulations®, a line of hypoallergenic nutritional supplements, and developed the artwork of the Mixxpro® brand catalogue featuring specific products to treat nutritional dysphagia.

CLienT

NESTLé

TAgS

#artdirection
#storytelling
#creativeconcept

Aspen collaborated on a special project in the pharmaceutical supplements field, with direct input from Nestlé Health Science, the first of a new generation of companies specializing in health sciences. Based on the principle ‘health starts with food’, our team designed a series of medical and scientific tools for two of the leading brands in the company’s portfolio.
Aspen shaped POP materials for Pure Encapsulations®, a line of hypoallergenic nutritional supplements, and developed the artwork of the Mixxpro® brand catalogue featuring specific products to treat nutritional dysphagia.

CLienT

NESTLé

TAgS

#artdirection
#storytelling
#creativeconcept

NESTLè2

NESTLè1

> BACK TO WORKS <

Comune di Milano
SE.MI

COMUNE DI MILANO
SE.MI

SE.MI, the Milanese food week co-financed by the European Union, saw the municipality of Milan acting as an advocate of healthy nutritional behaviors while raising public awareness about world hunger. The program curated by Aspen took place inside the historical Loggia dei Mercanti, in the heart of the city. The idea of new seeds that bloom when surrounded by conscious people, nurtured by authorities and institutions, was the concept at the core of our 4-day education and recreational program.

CLienT

COMUNE DI MILANO

TAgS

#artdirection
#storytelling
#events
#creativeconcept
#experience

SE.MI, the Milanese food week co-financed by the European Union, saw the municipality of Milan acting as an advocate of healthy nutritional behaviors while raising public awareness about world hunger. The program curated by Aspen took place inside the historical Loggia dei Mercanti, in the heart of the city. The idea of new seeds that bloom when surrounded by conscious people, nurtured by authorities and institutions, was the concept at the core of our 4-day education and recreational program.

CLienT

COMUNE DI MILANO

TAgS

#artdirection
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Vodafone
Un passo avanti

VODAFONE
UN PASSO AVANTI

To introduce the theme of inclusion, to create a corporate journey that fosters mutual growth and the building of supportive leadership. To involve employees in a road show through the various cities where Vodafone is based. With this brief in mind, Aspen developed a format comprising several sessions, with workshops led by professional trainers to map and identify the diversity issues most felt in the company (gender, generation, background and sexual orientation); teamwork moments to propose new solutions and projects to the CEO, who was present at every step; and gathering breaks involving colleagues from different areas.

CLienT

VODAFONE

TAgS

#artdirection
#content
#storytelling
#events
#experience

To introduce the theme of inclusion, to create a corporate journey that fosters mutual growth and the building of supportive leadership. To involve employees in a road show through the various cities where Vodafone is based. With this brief in mind, Aspen developed a format comprising several sessions, with workshops led by professional trainers to map and identify the diversity issues most felt in the company (gender, generation, background and sexual orientation); teamwork moments to propose new solutions and projects to the CEO, who was present at every step; and gathering breaks involving colleagues from different areas.

CLienT

VODAFONE

TAgS

#artdirection
#content
#storytelling
#events
#experience

> BACK TO WORKS <

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