Archives

DiSnEy

liGhtYeaR

When Disney and Pixar launched the live-action movie “ LightYear” in June 2022, Aspen and Partners was called to designed and organized the Italian premiere of the Walt Disney Animation Studios film at the Space Cinema Odeon in Milan. The futuristic atmosphere of Buzz Lightyear
trip inspired a creative, high-impact display corners that took the guests on a mesmerizing journey towards the screening room. A spectacular laser show that reproduced a starry sky on the notes of David Bowie “ Starman” song awaited the guests before
the beginning of the film. Numerous VIPs and celebrities appeared on the red carpet, including the main voice actors Alberto Malanchino, Linda Raimondo, Ludovico Tersigni a high-profile VIP screening experience.

DiSnEy

tHoR & TonAli

When the “hammer” of football meets the God of Thunder of the Marvel Cinematic Universe. An epic short movie powered by Aspen and Partners to built buzz around the launch of the new Marvel Studios movie “Thor: Love and thunder”. The soccer player Sandro Tonali is the protagonist of the digital promotional video dedicated to the new chapter of the adventures of the God of Thunder, once again played by Chris Hemsworth. The player, called “the hammer” during the championship for his perseverance and strength on the pitch, rode the nickname always accompanying his social media posts with the hammer emoji, making it a recognizable symbol.

WaRner

aNimAli FanTaStiCi

To celebrate the theatrical release of “Fantastic Beasts – Dumbledore’s Secrets”, the new Wizarding World adventure created by J.K. Rowling, an evocative and unique video mapping show was organized on the facade of Castel Sant’Angelo in Rome. The show of lights, images and music commissioned by Warner Bros Italia was conceived, produced and created by Aspen & Partners. Over 4,000 square meters of video projections, 8 latest generation video projectors and 110 radio-controlled dynamic lights have recreated the magical vibrations of the film.

DurAceLl

Ride the Extra PoweR 

Duracell launches the new Optimum battery which combines the renowned extra durability with the plus of Extra Power. To create awareness of the product, the use of which is recommended for most battery-operated toys, Aspen has identified the Christmas period and the malls as a congenial territory to push the trial. A pop-up in the Arese and Porta di Roma malls welcomes families by involving them in the ‘Ride the Extra Power’ challenge: on two bicycles, connected to software, adults and children must reach the highest speed and keep it for the indicated time. (extra power + extra duration). for everyone A gift and A souvenir photos with Bunny.

DiSnEy

EncAntO

Along with the spectacular architectural mapping created as a teaser for the release of Encanto, Aspen & Partners also designed and organized the Italian premiere of the Walt Disney Animation Studios film at the Space Cinema Odeon in Milan. The magical atmosphere of Casita Madrigal inspired a creative, high-impact display, bursting with lush flowers, colorful butterflies and typical culinary flavors from Colombian culture. Numerous VIPs and celebrities appeared on the red carpet, including the main voice actors Luca Zingaretti, Diana Del Bufalo and Alvaro Soler, who not only interpreted Camilo’s voice but also one of the songs on the soundtrack of the Italian version of the film.

DiSnEy

EncAnto VideoMapPing

we wowed Corso Como with an extraordinary light and sound show: an architectural video mapping that recreated the colorful Casita Madrigal, and the magical vibes of the animated film Encanto, on the 200 square meter façade of a private building. The event featured an extravaganza of emotions and overwhelming rhythms inspired
by the Walt Disney Animation Studios film.