Archivi Projects - Page 3 of 5 - Aspen and Partners

Nespresso
Inissia Activation

NESPRESSO
INISSIA ACTIVATION

NESPRESSO
iNISSIA ACTIVATION

“Some objects inspire passion”, such as the new Inissia machine, designed to bring young coffee lovers closer to Nespresso world. Aspen kicks off an amazing brand activation that targeted the consumer community with a focused mapping and the strategic interaction between all touchpoints.
A dedicated mini-site was launched on the web with a social campaign to introduce, share and invite consumers to join the contest. An urban guerrilla teasing and street-marketing activity was activated in the territory to further intensify the desire to participate in the contest while increasing traffic in store. Branded content was developed in partnership with Radio Deejay, which was involved in the launch of Inissia with an impactful direct-to-consumer on-air promotion.   

CLienT

NESPRESSO

TAgS

#artdirection
#content
#digitalexperience
#storytelling
#events
#retail
#experience

“Some objects inspire passion”, such as the new Inissia machine, designed to bring young coffee lovers closer to Nespresso world. Aspen kicks off an amazing brand activation that targeted the consumer community with a focused mapping and the strategic interaction between all touchpoints.
A dedicated mini-site was launched on the web with a social campaign to introduce, share and invite consumers to join the contest. An urban guerrilla teasing and street-marketing activity was activated in the territory to further intensify the desire to participate in the contest while increasing traffic in store. Branded content was developed in partnership with Radio Deejay, which was involved in the launch of Inissia with an impactful direct-to-consumer on-air promotion.

CLienT

NESPRESSO

TAgS

#artdirection
#content
#digitalexperience
#storytelling
#events
#retail
#experience

> BACK TO WORKS <

Nespresso
Pixie clips fashion show

NESPRESSO
PIXIE CLIPS FASHION SHOW

Introducing the new Nespresso Pixie Clips coffee machine, the trendiest model within the Nespresso range. Aspen developed a groundbreaking presentation format for the sales force. Seven soirées in the main Italian cities unveiled the new collection with a physical fashion show: creativity, glamour and innovation came together to unveil the soul of the new Pixie Clips to the fullest. The scenography’s minimalist design merged with the urban vibes of the selected locations as the events were enlivened with a series of video interviews with industry gurus, Nespresso Ambassadors and vox populi.

CLienT

NESPRESSO

TAgS

#artdirection
#content
#storytelling
#events
#retail
#creativeconcept
#experience

Introducing the new Nespresso Pixie Clips coffee machine, the trendiest model within the Nespresso range. Aspen developed a groundbreaking presentation format for the sales force. Seven soirées in the main Italian cities unveiled the new collection with a physical fashion show: creativity, glamour and innovation came together to unveil the soul of the new Pixie Clips to the fullest. The scenography’s minimalist design merged with the urban vibes of the selected locations as the events were enlivened with a series of video interviews with industry gurus, Nespresso Ambassadors and vox populi.

CLienT

NESPRESSO

TAgS

#artdirection
#content
#storytelling
#events
#retail
#creativeconcept
#experience

> BACK TO WORKS <

S. Pellegrino Group
Collaboration

S. PELLEGRINO GROUP
COLLABORATION

Aspen works with the Sanpellegrino Group on a series of brand & sales activations to launch new projects on an international scale for water and soft drink brands. Our creative team supported the client in developing communication campaigns mainly in the retail and Ho.Re.Ca worldwide sectors.
The “Live in Italian” concept of Acqua S.Pellegrino inspired the creation of the ‘Unique’ and ‘Old Time 1899’ projects: a series of displays on the edge between trendy contemporary design and vintage vibes for the international ‘Premium Take Home’ market, with the aim of ensuring a cohesive positioning in the wine & food areas. An ongoing dual activation featuring the two S.Pellegrino and Acqua Panna waters and the launch of a new range of soft drinks.

CLienT

S. PELLEGRINO GROUP

TAgS

#artdirection
#visualdesign
#storytelling
#retail
#creativeconcept
#experience

Aspen works with the Sanpellegrino Group on a series of brand & sales activations to launch new projects on an international scale for water and soft drink brands. Our creative team supported the client in developing communication campaigns mainly in the retail and Ho.Re.Ca worldwide sectors.
The “Live in Italian” concept of Acqua S.Pellegrino inspired the creation of the ‘Unique’ and ‘Old Time 1899’ projects: a series of displays on the edge between trendy contemporary design and vintage vibes for the international ‘Premium Take Home’ market, with the aim of ensuring a cohesive positioning in the wine & food areas. An ongoing dual activation featuring the two S.Pellegrino and Acqua Panna waters and the launch of a new range of soft drinks.

CLienT

S. PELLEGRINO GROUP

TAgS

#artdirection
#visualdesign
#storytelling
#retail
#creativeconcept
#experience

> BACK TO WORKS <

Disney
The Lion King

DISNEY
THE LION KING

When Disney launched the live-action movie Lion King, Aspen was called to orchestrate a high-profile media and strategic VIP screening experience; a spectacular project that turned into a long-term storytelling to bolster Disney’s editorial plans and social media content. Aspen brought to the stage a surprising ‘urban savannah’ scene filled with sounds, tastes and aromas inspired by the film’s magic and settings. The opening cocktail, with an animalier dress code, was enlivened by diverse experiential corners that took the guests on a mesmerizing journey towards the screening room. The patroness of the evening was American singer Cheryl Porter, who gave a live performance of the film’s soundtrack with the Harlem Gospel Choir.

CLienT

DISNEY

TAgS

#digitalexperience
#storytelling
#events
#creativeconcept
#experience

When Disney launched the live-action movie Lion King, Aspen was called to orchestrate a high-profile media and strategic VIP screening experience; a spectacular project that turned into a long-term storytelling to bolster Disney’s editorial plans and social media content. Aspen brought to the stage a surprising ‘urban savannah’ scene filled with sounds, tastes and aromas inspired by the film’s magic and settings. The opening cocktail, with an animalier dress code, was enlivened by diverse experiential corners that took the guests on a mesmerizing journey towards the screening room. The patroness of the evening was American singer Cheryl Porter, who gave a live performance of the film’s soundtrack with the Harlem Gospel Choir.

CLienT

disney

TAgS

#digitalexperience
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Disney
#Mickey90

DISNEY
#MICKEY90

For Mickey Mouse’s 90th birthday, Aspen organized an integrated experience at La Rinascente department store in Milan: a visual concept that extends from outside store windows to the pop-up corners located inside the store to showcase an exclusive series of Mickey Mouse-inspired capsule collections designed by the most loved brands of the fashion system. The highlight of the weekend? A spectacular video mapping that retraced the most significant moments of Mickey Mouse’s 90-year history through an ‘animated motion’ storytelling.

CLienT

DISNEY

TAgS

#artdirection
#visualdesign
#interactivetechnology
#content
#digitalexperience
#storytelling
#creativeconcept
#experience

For Mickey Mouse’s 90th birthday, Aspen organized an integrated experience at La Rinascente department store in Milan: a visual concept that extends from outside store windows to the pop-up corners located inside the store to showcase an exclusive series of Mickey Mouse-inspired capsule collections designed by the most loved brands of the fashion system. The highlight of the weekend? A spectacular video mapping that retraced the most significant moments of Mickey Mouse’s 90-year history through an ‘animated motion’ storytelling.

CLienT

disney

TAgS

#artdirection
#visualdesign
#interactivetechnology
#content
#digitalexperience
#storytelling
#creativeconcept
#experience

> BACK TO WORKS <

Disney
#Mickey90event

DISNEY
#MICKEY90EVENT

The Walt Disney Company celebrated Mickey Mouse’s 90th birthday worldwide with a calendar of extraordinary events including an exclusive gala evening at the Teatro Vetra in Milan for 300 selected guests. The event hosted by Alessandro Cattelan featured Alessandro Quarta, Mickey Mouse’s historical Italian voice actor, the artists Giorgio Cavazzano and Claudio Sciarrone, as well as the vibrant voice of Serena Rossi, who performed a medley of the most famous Disney songs. Closing the event, a stunning aerial performance set to the notes of the Nutcracker, followed by the appearance of a giant birthday cake with Mickey Mouse and Minnie Mouse in person.

CLienT

DISNEY

TAgS

#artdirection
#content
#storytelling
#events
#experience

The Walt Disney Company celebrated Mickey Mouse’s 90th birthday worldwide with a calendar of extraordinary events including an exclusive gala evening at the Teatro Vetra in Milan for 300 selected guests. The event hosted by Alessandro Cattelan featured Alessandro Quarta, Mickey Mouse’s historical Italian voice actor, the artists Giorgio Cavazzano and Claudio Sciarrone, as well as the vibrant voice of Serena Rossi, who performed a medley of the most famous Disney songs. Closing the event, a stunning aerial performance set to the notes of the Nutcracker, followed by the appearance of a giant birthday cake with Mickey Mouse and Minnie Mouse in person.

CLienT

disney

TAgS

#artdirection
#content
#storytelling
#events
#experience

> BACK TO WORKS <

Disney
Mary Poppins

DISNEY
MARY POPPINS

The scenes of the musical fantasy comedy film “Mary Poppins Returns” inspired an impressive premiere night within the Space Cinema Odeon in Milan. Breathtaking staging feauring a starry sky, flying umbrellas and vintage customs enlivened the event evoking the Supercalifragilistic-Expialidocious vibes of the Disney sequel. A captivating live performance of the movie songs enchanted the guests. Sometimes magic happens!

CLienT

DISNEY

TAgS

#artdirection
#content
#storytelling
#events
#creativeconcept
#experience

The scenes of the musical fantasy comedy film “Mary Poppins Returns” inspired an impressive premiere night within the Space Cinema Odeon in Milan. Breathtaking staging feauring a starry sky, flying umbrellas and vintage customs enlivened the event evoking the Supercalifragilistic-Expialidocious vibes of the Disney sequel. A captivating live performance of the movie songs enchanted the guests. Sometimes magic happens!

CLienT

disney

TAgS

#artdirection
#content
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Disney
Frozen + Star Wars

DISNEY
FROZEN + STAR WARS

In advance of the release of Frozen II and Star Wars IX in cinemas around the world, Disney celebrated the Frozen Fan Fest and the Triple Force Friday with the launch of special products inspired by the two films. Aspen connected the two franchisees in a shopping-mall event featuring YouTube celebrities and influencers for different target groups, as well as Julia Elle and the Dinsieme especially for the Frozen fans. The overall organization of the event, at the Centro Arese shopping center, ranged from themed installations to the display of over 300 products from the various Disney licensees, and to the development of entertainment content and meet&greet moments with the Disney Ambassadors.

CLienT

DISNEY

TAgS

#digitalexperience
#storytelling
#events
#creativeconcept
#experience

In advance of the release of Frozen II and Star Wars IX in cinemas around the world, Disney celebrated the Frozen Fan Fest and the Triple Force Friday with the launch of special products inspired by the two films. Aspen connected the two franchisees in a shopping-mall event featuring YouTube celebrities and influencers for different target groups, as well as Julia Elle and the Dinsieme especially for the Frozen fans. The overall organization of the event, at the Centro Arese shopping center, ranged from themed installations to the display of over 300 products from the various Disney licensees, and to the development of entertainment content and meet&greet moments with the Disney Ambassadors.

CLienT

disney

TAgS

#digitalexperience
#storytelling
#events
#creativeconcept
#experience

> BACK TO WORKS <

Moleskine
Bradley Teohodore Limited Edition

MOLESKINE
BRADLEY THEODORE LIMITED EDITION

Moleskine partnered with visual artist Bradley Theodore to launch a new capsule collection, entrusting Aspen with the visual takeover of the windows of La Rinascente during the ‘World Travel Week’ organized by the historic Italian department store. Our team portrayed the crossover between the brand and contemporary art in the Milan and Rome locations, reinterpreting the New York artist’s creative vision with a vibrant mix of street-art, maxi graffiti and bright colors.

CLienT

MOLESKINE

TAgS

#artdirection
#visualdesign
#storytelling
#retail
#creativeconcept

Moleskine partnered with visual artist Bradley Theodore to launch a new capsule collection, entrusting Aspen with the visual takeover of the windows of La Rinascente during the ‘World Travel Week’ organized by the historic Italian department store. Our team portrayed the crossover between the brand and contemporary art in the Milan and Rome locations, reinterpreting the New York artist’s creative vision with a vibrant mix of street-art, maxi graffiti and bright colors.

CLienT

MOLESKINE

TAgS

#artdirection
#visualdesign
#storytelling
#retail
#creativeconcept

> BACK TO WORKS <

Moleskine
Global Xmas Campaign

MOLESKINE
GLOBAL XMAS CAMPAIGN

Moleskine launched the year’s key campaign inviting Aspen to create a non-conventional and extremely original concept, totally unrelated to the classic visual codes of Christmas. It was a purely creative project as well as an extremely important corporate asset destined to be replicated and used worldwide. Our team developed a mix of custom illustrations created by Italian doodle artist Fradesign! for the three teaser, festive & sales phases, staged globally in all Moleskine retail and online channels.

CLienT

MOLESKINE

TAgS

#artdirection
#visualdesign
#content
#retail
#creativeconcept
#experience

Moleskine launched the year’s key campaign inviting Aspen to create a non-conventional and extremely original concept, totally unrelated to the classic visual codes of Christmas. It was a purely creative project as well as an extremely important corporate asset destined to be replicated and used worldwide. Our team developed a mix of custom illustrations created by Italian doodle artist Fradesign! for the three teaser, festive & sales phases, staged globally in all Moleskine retail and online channels.

CLienT

MOLESKINE

TAgS

#artdirection
#visualdesign
#content
#retail
#creativeconcept
#experience

> BACK TO WORKS <

Archives