DISNEY
#MICKEY90

For Mickey Mouse’s 90th birthday, Aspen organized an integrated experience at La Rinascente department store in Milan: a visual concept that extends from outside store windows to the pop-up corners located inside the store to showcase an exclusive series of Mickey Mouse-inspired capsule collections designed by the most loved brands of the fashion system. The highlight of the weekend? A spectacular video mapping that retraced the most significant moments of Mickey Mouse’s 90-year history through an ‘animated motion’ storytelling.