MOLESKINE
GLOBAL XMAS CAMPAIGN

Moleskine launched the year’s key campaign inviting Aspen to create a non-conventional and extremely original concept, totally unrelated to the classic visual codes of Christmas. It was a purely creative project as well as an extremely important corporate asset destined to be replicated and used worldwide. Our team developed a mix of custom illustrations created by Italian doodle artist Fradesign! for the three teaser, festive & sales phases, staged globally in all Moleskine retail and online channels.