DISNEY
THE LION KING

When Disney launched the live-action movie Lion King, Aspen was called to orchestrate a high-profile media and strategic VIP screening experience; a spectacular project that turned into a long-term storytelling to bolster Disney’s editorial plans and social media content.
Aspen brought to the stage a surprising ‘urban savannah’ scene filled with sounds, tastes and aromas inspired by the film’s magic and settings. The opening cocktail, with an animalier dress code, was enlivened by diverse experiential corners that took the guests on a mesmerizing journey towards the screening room. The patroness of the evening was American singer Cheryl Porter, who gave a live performance of the film’s soundtrack with the Harlem Gospel Choir.