DISNEY
FROZEN + STAR WARS

In advance of the release of Frozen II and Star Wars IX in cinemas around the world, Disney celebrated the Frozen Fan Fest and the Triple Force Friday with the launch of special products inspired by the two films. Aspen connected the two franchisees in a shopping-mall event featuring YouTube celebrities and influencers for different target groups, as well as Julia Elle and the Dinsieme especially for the Frozen fans. The overall organization of the event, at the Centro Arese shopping center, ranged from themed installations to the display of over 300 products from the various Disney licensees, and to the development of entertainment content and meet&greet moments with the Disney Ambassadors.