DurAceLl
Ride the Extra PoweR
DurAceLl
Ride the Extra PoweR
Duracell launches the new Optimum battery which combines the renowned extra durability with the plus of Extra Power. To create awareness of the product, the use of which is recommended for most battery-operated toys, Aspen has identified the Christmas period and the malls as a congenial territory to push the trial. A pop-up in the Arese and Porta di Roma malls welcomes families by involving them in the ‘Ride the Extra Power’ challenge: on two bicycles, connected to software, adults and children must reach the highest speed and keep it for the indicated time. (extra power + extra duration). for everyone A gift and A souvenir photos with Bunny.
CLienT
DURACELL
TAgS
Aspen & Partners organized and managed an exclusive evening to launch the 11th and final season of The Walking Dead TV drama, airing on Disney+. Guests were greeted at the Spirit de Milan, reimagined with an immersive, ultra-Instagrammable setting inspired by the iconic atmospheres of the series, including special effects and laser lights. Fresh from the Venice Film Festival, The Walking Dead zombies invaded the venue while Merk & Kremont’s live DJ set entertained guests during the cocktail party.
CLienT
disney
TAgS
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