COTY
ADVOCACY

COTY
ADVOCACY

The desire to gather with the purpose of celebrating inner beauty, was the sentiment at the core of this project. Much more than a standard professional training for Coty’s salespersons, this event turned out to be a self enhancement moment resulting in a more empathetic and sensitive approach to the selling ceremony. Featuring the world-renowned make-up artists Rajan Tolomei (for Max Factor) and Alessandra Dini (for Rimmel).

The desire to gather with the purpose of celebrating inner beauty, was the sentiment at the core of this project. Much more than a standard professional training for Coty’s salespersons, this event turned out to be a self enhancement moment resulting in a more empathetic and sensitive approach to the selling ceremony. Featuring the world-renowned make-up artists Rajan Tolomei (for Max Factor) and Alessandra Dini (for Rimmel).