MULINO BIANCO
35° COMPLEANNO

The values and the emotional heritage that Mulino Bianco has built over the years were the driving force behind a year-round activation involving both online and offline touchpoints. This full-year of celebration included a focus on product highlights, a fidelity program, and an “instant win” contest tied to the purchase. As a prize, the winning families were invited to the mill from the brand’s first commercials, the Mulino delle Pile, for a week of excursions and activities in a captivating location immersed in nature.