XIAoMi

COLlAbOrAtiOn

Aspen has been partnering with the Chinese phone company since March 2021, with an ongoing focus on creating communication and visual content for physical spaces. Working in synergy with the Trade and Retail Division, our team is responsible for designing key tools to promote and position Xiaomi products according to in-store sales strategies. The assignment includes the design, art direction and creation of point-of-sale materials, as well as thematic window displays.