LABOREST
NATURAL CONNECTION

When the Spanish pharmaceutical company Uriach acquired Laborest, a leading Italian company in the nutritional supplements market, Aspen organized a conference centered on the brand’s values and on a renewed sense of belonging among the sales force.
Our team designed the entire sensory narration with video & tech content dedicated to the Aquileia product range. The Bou-Tek digital intelligent space in Milan became the stage for a unique green installation, featuring a digital screen with a triple interactive level, multitouch screens providing in-depth information on the products’ beneficial values, and a test mirror with multiple answers triggered by the motions of the visitor.
Every employee experienced first-hand, in an immediate and engaging way, the natural connection at the heart of Laborest’s preparations.