DiSnEy

tHe WaLkiNg DeAd VeNiCe

The zombies from The Walking Dead TV drama made a surprise appearance at the Venice Film Festival, with a guerrilla marketing campaign powered by Aspen to build buzz around the launch of the 11th and final season of the series streamed on Disney+. Two pairs of zombies moved through the alleys and canals of the Serenissima touching all the hot spots of the 78th edition of the Festival to become the stars of an extraordinary Instagram viral marketing hype and press coverage.