NESPRESSO
#PROUDTOBENESPRESSO

Is it a table? An embellished stool?
A functional container?
It is a unique narrative with a high-value content.
Pride, unity and inclusion inspired the corporate project implemented by Aspen for Nespresso Italia. The creation of a special object, conceived as a surprising year-end gift for all the company’s in-house collaborators, customized with an exclusive illustration by doodle artist Fradesign. An object to celebrate the talent of each individual as a key factor in the success of the whole team during one of the most difficult years ever. The Nespresso Christmas Box contained an articulated and engaging experience combining different but complementary contents for a multi-experiential moment for growth, discovery, celebration and sharing. The final surprise? When emptied and recycled, the box becomes a coffee table, a stool or a storage element for magazines.