NESPRESSO
INISSIA ACTIVATION

“Some objects inspire passion”, such as the new Inissia machine, designed to bring young coffee lovers closer to Nespresso world.
Aspen kicks off an amazing brand activation that targeted the consumer community with a focused mapping and the strategic interaction between all touchpoints.
A dedicated mini-site was launched on the web with a social campaign to introduce, share and invite consumers to join the contest.
An urban guerrilla teasing and street-marketing activity was activated in the territory to further intensify the desire to participate in the contest while increasing traffic in store.
Branded content was developed in partnership with Radio Deejay, which was involved in the launch of Inissia with an impactful direct-to-consumer on-air promotion.