NESPRESSO
I SEGRETI DELLA DEGUSTAZIONE

A special video that invite clients to discover the secrets of the Nespresso Grand Cru, with a guided tour of the boutique exclusively dedicated to the members of the Nespresso Club. Aspen envisioned a unique narrative in motion, from the creative storyboard to the production and creation of the video at every stage.
The aim is to engage consumers and inspire them to reserve their own personalized experience with a coffee expert.
The story is built around emotional, warm and evocative images that appealed to the senses with a sequence of saturated colors, poetic fade-outs and slow-motion effects. Wide-angle images and striking close-ups accompanied the different moments of the art of tasting in a fluid and revealing way.