NESPRESSO
COLLABORATION

Since 2012, we have been supporting Nespresso in the daily production of creative and corporate visions and communication tools. Working in close synergy with the marketing and trade divisions, as well as with the B2B Nespresso Professional Business Unit, Aspen has built up a permanent collaboration on multiple levels, from product promotion and positioning to strategic sales operations, from the activation of customer loyalty and retention programs to digital marketing.
In the last year, this synergy has been further strengthened with our ongoing support to the company’s internal communication division, for which we oversee the image development of in-house communications with a constant focus on the brand’s key values.